HOW A SCHOOL IDENTITY SYSTEM™ COMES TOGETHER
RESEARCH
Understand the School
We begin by looking at the school itself — its values, culture, history, community and what already makes it distinctive.
STRATEGY
Find the Connections
We connect the pieces — values, behaviour, houses, recognition and existing identity — to find where a stronger, more consistent system can help.
DESIGN
Bring It to Life
We turn the strategy into original characters, mascots and visual resources that students can recognise, understand and make their own.
WHAT CAN A SCHOOL IDENTITY SYSTEM™ INCLUDE?
A School Identity System™ can begin with one strong idea or bring several parts of a school together. It might include a school mascot, values or behaviour characters, house identities, recognition resources, signage and other visual applications — all designed to feel like they belong to the same school.
The result is not just a collection of graphics, but an identity students can see, recognise and belong to.
THE IDENTITY
A strong school identity starts with what is already there — the school’s values, culture, history, community and aspirations.
From there, the system might take shape through a school mascot, values or behaviour characters, house identities, or a combination of these.
The aim is consistency: different elements with their own purpose, but all clearly belonging to the same school.
WHERE IT CAN LIVE
A School Identity System™ becomes useful when students encounter it consistently across everyday school life.
The identity can then be carried through:
- School signage and wayfinding
- Values and behaviour resources
- Student recognition and awards
- House and sporting applications
- Posters, digital resources and school communications
